LUMINA
Reimagining a heritage skincare brand for a digital-first audience
The Challenge
Lumina Skincare had built a loyal following over decades, but their digital presence felt disconnected from their premium positioning. The challenge was to bridge the gap between their heritage craftsmanship and the expectations of a modern, digitally-native audience while maintaining the brand's core values of quality and authenticity.
Identity Refinement
We refined the Lumina identity to feel more contemporary while preserving its heritage. The new logo system works seamlessly across digital and physical touchpoints, creating a cohesive brand experience that feels both premium and accessible.
Subtle animations and micro-interactions enhance the premium feel while maintaining usability across all devices.
"AETIER transformed our digital presence while honoring our heritage. The results speak for themselves."